Commission on Culture and Media Management

The commission was established on November 19, 2013 on the initiative of the Institute of Culture of the Faculty of Management and Social Communication of the Jagiellonian University with the support of PAU member prof. dr hab. Lucjan Suchanek.
From the first term onwards, prof. dr hab. Emil Orzechowski has performed the function of its chair.  The purpose of this inter-faculty commission is to exchange ideas and stimulate research on management in the cultural sector in the broadest sense, to search for new methods and research tools for the cultural sector, and to use knowledge from a variety of scientific disciplines in doing so.
As an interdisciplinary field of study concerned with the interplay and relationship between culture and the economy, including tourism and cultural tourism, cultural management incorporates elements of the social sciences and the humanities, including economics, law, sociology, business studies, cultural studies, press studies, journalism, social communication, marketing, international relations, and, importantly, the organisation of cultural activities (in both historical and contemporary contexts). Cultural management, including media management, involves the study of all of the methods (forms, models) of organisation that have appeared in societies in different historical periods. It is also about the study and analysis of the tools used to effect change and to solve problems in the way that will have the greatest impact on development and on efficient action in society and in the market.
Due to the non-market nature of many cultural fields, the methods and tools of cultural management aim to generate a profit expressed not so much in financial terms, but in terms of humanistic values that promote human well-being and build civil society. The strand of thought represented by humanist management lends these values a broader dimension, which goes far beyond the sphere of culture, but which is, as it were, evoked by cultural management.
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Commission Members